Firmly — vendor verification & business card management

THE TASK

Firmly (firmly.ru) was built as a platform that helps businesses evaluate counterpart reliability faster and manage their reputation through the company card. Users need clear structured information, while owners need practical tools to keep data current and to communicate with customers.

Core requirements included owner replies to reviews, the ability to place products in a showcase inside the company card, and convenient updates of the product assortment through an XLS file without constant technical involvement.

WHY AUTOMATION WAS REQUIRED

Without a dedicated system, company profiles and reviews are updated irregularly, responses are not always consistent in style, and products quickly become outdated. As a result, trust decreases and conversions to inquiries drop. The client needed one unified user flow.

SOLUTION

We implemented Firmly as a unified interface for vendor verification and company card management. From the user perspective, it is a clear company profile with reviews and products. From the owner perspective, it becomes a working environment to manage information, reply to reviews, and update the product showcase.

• Vendor verification and company card creation.
• Review management: the owner can respond to reviews and keep the dialogue under control.
• Product showcase inside the card: product display and value emphasis.
• Product catalog in XLS: export, import, and regular updates of the assortment.
• Update tools: quick profile updates, version control, and update scenarios.
• User convenience: structured layout and quick navigation.

OWNER WORKFLOW

To help the owner respond without delays, we implemented a short scenario: review overview and reply. The owner can select a response template or compose a response and then publish it. For the showcase, we added a products block where product information stays connected to the company card and is refreshed via XLS updates.

We also ensured that keeping the card up to date stays simple: when business data changes, the owner updates the profile and the showcase using a consistent set of steps.

IMPLEMENTATION PROCESS (2 MONTHS)

• Month 1: requirements gathering, company card prototyping, data structure and verification logic design.
• Month 1: build the verification module and the foundation for profile display.
• Month 2: reviews module with owner replies, product showcase block, and XLS catalog import.
• Final: testing, scenario tuning based on feedback, launch preparation, and owner onboarding.

RESULT

Firmly increases trust and makes reputation management transparent. Users get an up-to-date company card and clear owner replies, while the owner can maintain the showcase and the XLS catalog on a regular basis. Automation decreases manual workload and improves response speed to market changes.

Delivery time: 2 months. Project cost: 1,750,000 RUB.