Package Tracking Software: Transparent Delivery for Better Customer Service
Today businesses face the challenge of heightened customer expectations regarding brand service quality, including order delivery transparency. Package tracking software plays a key role in meeting these expectations for companies of any scale, offering capabilities such as:
- Customizable automated emails, sent to customers when shipping updates are received from carriers.
- Branded tracking pages for customers, allowing on-demand shipment information and providing an additional customer touchpoint (e.g., to boost cross-sell revenue with a "You May Also Like..." section beneath tracking details).
- Internal shipment tracking notifications with the ability to view detailed information: shipment status and location, along with related timestamps.
- Delivery time estimation based on historical delivery data for specific carriers, shipping options, and destinations.
- Internal analytics and reporting on carrier performance.
Having package tracking software enables businesses to improve the post-purchase customer experience and strengthen their brand image in the increasingly competitive e-commerce market.
How to Choose Package Tracking Software?
When selecting package tracking software, we recommend considering several factors:
- Integration capabilities with your existing software ecosystem (e-commerce platforms, OMS, WMS, TMS, etc.) to ensure seamless and automated information exchange between systems (e.g., passing order and customer data into the tracking software).
- Integration capabilities with domestic and, if needed, international carriers for businesses using external logistics services, to automatically receive shipment updates through a single interface.
- Software scalability, ensuring smooth handling of growing shipment volumes as the business expands or during peak order periods.
Overview of Package Tracking Products
Malomo
Key Features
- Extensive customization options for shipping emails and tracking pages (adding product recommendations, referral program terms, etc.).
- Analytics on customer interaction with marketing content and carrier performance analytics.
- Integration with major carriers (FedEx, DHL, USPS, UPS), e-commerce and marketing platforms (Shopify, Shopify Plus, Klaviyo).
Best for: e-commerce businesses of any scale that use carrier services and want to turn the tracking experience into a new marketing channel.
Pricing: starting from 3900 RUB per month.
ShipTrack
Key Highlights
- Creation of branded self-service pages where customers can check shipment progress, access cargo documentation, and set up automatic update notifications.
- Tracking pages can be accessed directly from any website via a shipment tracking widget.
- Integration with e-commerce platforms (e.g., Magento), ERP systems (SAP, NetSuite, etc.), fleet or transportation management systems, and more.
Best for: e-commerce businesses of any scale that want to track order deliveries carried out by their own fleet.
Pricing: contact vendor for quote.
ShipHawk
Key Features
- Integration with over 200 carriers (FedEx, UPS, USPS, DHL, etc.), enabling automatic receipt of shipment updates from any carrier network and setup of branded tracking pages for customers.
Best for: mid-size to large e-commerce businesses that use multiple carriers and various shipping methods (parcel, freight, etc.).
Pricing: contact vendor for quote.
Package tracking capabilities may also be available as part of larger software products or transportation management systems such as Overhive, Shippo, or Freightview, or as custom-built solutions tailored to specific workflows (e.g., in highly regulated industries: pharmaceuticals, medical equipment).
Boost Customer Loyalty with Shipment Tracking
With package tracking software, you and your customers get real-time visibility into delivery progress. Your company can reduce support inquiries related to shipment status, while also unlocking additional opportunities for brand differentiation through personalized tracking pages.