E-commerce Datasets for the Holiday Season

Monitor competitor prices, inventory, and customer reviews using complete structured web data ready for analysis.

Here are 3 key strategic tactics to help you beat competitors this holiday season.

Match and Exceed Competitor Pricing Strategy

Knowing which prices drive sales will help you determine pricing and promotions. While real-time promotion information helps keep your product ads relevant, there are many factors to evaluate using an e-commerce dataset.

• Compare competitor prices per item, analyze the actual price, offered discount, shipping cost, and match or even offer a better price.
• Find an exact match for each SKU, track price changes, plot price history for each product, and determine the right price for each SKU.
• Compare prices of identical products across all competitors to uncover dynamic pricing models in real time.

Learn About Customer Sentiments Toward Competitors' Products and Services.

Customer sentiment refers to the various emotions customers experience, positive or negative, during interactions with your brand. Why is customer sentiment important for brands today?
Sentiment analysis can provide online retailers with surprising insights that allow them to offer more of what makes their customers happy. With sentiment analysis, you can increase customer satisfaction, loyalty, and lifetime value, maximizing your business profits.
Here are 3 ways to adjust pricing and product strategies using consumer sentiment extracted from e-commerce datasets:

• Find out which categories and brands are trending in each country to inform styles, assortment, and merchandising decisions.
• Gather reviews on competitors' products to find out what concerns customers most, and use that information to adjust inventory, shipping methods, and even pricing. For example, suppose last year consumers were disappointed that items weren't delivered in time for the holidays. In that case, you could offer a guarantee this year: get your item by Thanksgiving or get your money back!
• Social listening is a great tactic for monitoring brand reputation. By tracking mentions of your brand on social media, you can gain additional insights into what potential buyers are looking for.

Optimize Inventory with Real-Time Product Discovery and Matching

Suppose your competitors added a trendy gadget for sale a few hours before Black Friday, and you ended up being the only seller without those new items in stock. That would be an unmet market gap that is definitely avoidable. Pre-collected or custom datasets delivered on demand or on a preset schedule are exactly what you need to revolutionize your inventory.
Using e-commerce or SERP datasets, you can understand customer demand and adjust your inventory based on what users are searching for, what they are commenting on, what competitors are offering, and so on.
Several ways to use e-commerce product datasets:

• Track changes in consumer demand and quickly identify products whose popularity among buyers is decreasing/increasing.
• Analyze social media posts, hashtags, and comments that indicate upcoming trends this holiday season.
• Identify top-selling products to add to your assortment, and track competitors' assortment and fulfillment across all e-commerce platforms.

Conclusion

Simply put, data-driven strategies increase profitability. To stay ahead of competitors this holiday season, you can use various strategies mentioned in this article. By analyzing competitors' online activities, from pricing and inventory to what customers are saying about them, you can easily adjust your holiday e-commerce strategy and boost sales.